Listen on Soundcloud:

Dr. Joyce Knudsen has more than 1 million twitter followers and is called “The Queen of Twitter” by her fans. Her company, The Image Maker, helps clients develop strong communication skills and a positive self-image.

Dr. Joyce has authored 10 books, including “Refusing to Quit,” “Mending Broken Hearts” and the best selling “From Head to Soul” series. She hosts an inspirational radio show and has been seen in media ranging from Glamour Magazine to The New York Times Magazine. 

Dr. Joyce comes from humble beginnings and reached this level of success entirely on her own. In our interview, learn how she did it and advice for making your own way in career and life and on social media.

(Published May 2017)

Audio Clips:



-I think that I grew to this number of followers because I’m authentic and people can sense it.

-I think that it’s also because I help people if they need it and don’t ask for money in return because everything isn’t about money.

-Finally, I think that I’ve reached this point because I really love Twitter and people can tell.

-It’s necessary to be on Facebook because it goes into Instagram. But not once in 10 years have I received a client from Facebook.

-Accordingly, I don’t spend hours during the work day on Facebook. Instead, I use it to check posts from my daughter about my granddaughter, to connect with family and friends.

-I find that Twitter is more valuable than LinkedIn. And it’s fun!

-Why are we here? To be happy and have fun!


-I grew up poor. My family was negative. You had to fish for compliments from my parents because they didn’t have time and there were a lot of children so their attention was divided.

-My parents and siblings called me names such as stupid, cross-eyed and uneducable. But I had a strong constitution and knew that I was going to grow up, leave the house and figure out what was fact and fiction.


-I got to know myself through the dictionary. As I was called names, I would look them up. Once I knew their meaning, I would say ‘I’m not that’ and eliminate that word from my life.

-I did a lot of self-talking. I would say ‘they don’t understand and how could they? They don’t know what I’m going through or who I am.’

-I learned to love myself early in life because I got to know who I was.  Some people are 90 and they still don’t know who they are!

-You have to accept people for where they are at, not where you want them to be. So I accepted those people who called me names as being ignorant, for not knowing what I was going through.

-The next time that you’re sitting at a light, don’t swear at the person next to you because you don’t know if something horrible just happened in their life.

-This philosophy helped me with having patience and a depth of understanding and that’s how I turned the negative to the positive. Again, you don’t know what the other person is going through.


-Image consultants do things such as personal shopping, color analysis and makeovers.

-I wanted to go deeper to know the inner part of a person. So I received a Ph.D. in Human services and the inside image, if you will.

-The impression that we make, regardless of our field, is necessary.

-For two years prior to opening my business, I researched every aspect of the impression industry. I wanted to make sure that I could help people make great impressions within the first 30 seconds of meeting someone and knew that to do so, I had to portray those impressions myself. It took a lot of practice to feel like, ‘yes- I’m ready.’

-Most people open a business and don’t do research on the industry, which is a big mistake – they usually go out of business.


-Soft skills help people make a good impression in the first 30 seconds.

-Most people don’t have soft skills. They are dry. They don’t act humanistic.

-You have to smile, have people skills, be able to humanize what you’re talking about.

-Here’s an example: when making an introduction, don’t just say: ‘Jane, this is Joe.’ That’s not enough. Say: ‘Jane, this is Joe. I met Joe 10 years ago at work and we’re great friends.’ And then they can strike up a conversation.

-Google soft skills and find out what they are.

-You can be the best engineer in the country, but if you don’t have soft skills, you won’t have followers, friends or get to where you want to be with selling a product.

-When evaluating a client, I see how their expressions are, how they move their hands. I study their body language.

-Non-verbal communication is 93% of what we’re saying. You start to talk and that’s only 7% so it’s important to know the non-verbal, which is eye contact. Are you looking down or at a paper with your notes? Instead, look at the person whom you’re addressing.

-In your Twitter handle, you can’t put something silly down like ‘if you don’t follow me, I won’t follow you back.’ Rather, write exactly what you do and in a humanistic way so that they can tell from reading those three lines that you’re a good person and follow-up.

Lipps On Life: Do you think that it’s through using soft skills that you’ve become the Queen of Twitter?

Dr Joyce: Yes

-Hard skills are great, soft skills are necessary.


-My morning ritual is getting up, meditating for 15 minutes, having a cup of coffee or biscuit and then I’m off to the races and I love it because it’s so much fun!

-Every day, I look up quotes by famous people and read them.


-Don’t let anybody say or do anything that can hurt you.

-You have to leave the past in the past.

-Don’t keep up with someone else. Keep up with yourself. Be in competition with yourself and a lot of your worries will go away.

-You have to have a sense of humour. If you don’t have that, don’t be in business. It’s a humanistic soft skill.

-You don’t work a day in your life if you love what you do!